Users make wiser…
Trying to go through lean customer development to dig our UX problems further. Among the few books I checked, I once again recommend the one from Cindy Alvarez, both practical and to the point. Good job.
Thanks to Veronica, Francesco, Sebastien, Laurence, Andreas, Holly, Lea…, thanks also to all the Startup Leadership Program Paris fellows who spent time providing insights on how they walk in cities, and what would be useful to them.
It’s sometimes really hard to make a synthesis of contradictory orientations (some don’t want to see maps, some want to see a map as soon as possible…).
So we’ll try to give clear choices, preserve flexibility, and test.
Working with only mockups, it seems we’ve now reached the limit of our learnings, and need to test some interactive approaches.